01
Voice & positioning
Short voice documents, tone-of-voice guides, and the headline architecture for a new site or product.
— 01 · Hello
Nina Ferrari— brand-led narrative designer, working out of a sunny flat in Lisbon.
I help small and medium brands find a voice that sounds like them — and then I design the pages, products and prints that voice lives in.
Keep scrolling↓
— 02 · What I do
Three things,
deliberately narrow · and deep.
I try not to be a generalist. Here's where I spend my time.
02
Brand systems
Small, flexible brand systems — identity, typography, colour, a handful of applications. No thousand-page bibles.
03
Website narratives
Copy-first website design, built in close loop with developers. I deliver Figma + text; your team ships.
— 03 · Selected work
Four recent pieces.
Each is in market; each took between eight and twelve weeks; each is still working.
TE
2025 · Hospitality
Teixoeira, Porto
Voice & site for a Lisbon-to-Porto restaurant launch.
MR
2025 · Culture
MARCA Bienal
Identity system for a biennial design week.
SU
2024 · Fintech
Suma · savings app
Copy & brand voice for a fintech relaunch.
ON
2024 · Product
Onda bicycles
Website narrative & product page rewrites.
— 04 · Say hello
If this feels like it could be yours — let's talk.
Or send a quick note
Reply in two working days, every time.