Design Concept

Reflections — personal brand.

A considered personal-site concept for writers, speakers and practitioners building a public body of work over years. Three variations explore warm-cream essayist, linen-quiet practitioner, and dark bronze keynote-speaker treatments.

Industry
Personal Brand
Typography
Fraunces + Libre Franklin
Palette
Warm Neutrals
Pattern
Essays + newsletter

Three working variations

Variation 01The Practice

The Practice

Warm parchment for a practitioner's personal site — essays, practice, book.

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Variation 02Linen Quiet

Linen Quiet

Quietly-textured linen site for a long-form writer, with a considered archive.

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Variation 03Keynote

Keynote

Dark bronze speaker site with talks, booking, and a signature essay.

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