i.
Committed-Capital Strategy
Fund-level strategy, deployment cadence and sector focus for family offices and lower-mid-market sponsors.
Senior counsel · since 1997
Quiet strategy for committed capital.
Amberly Partners advises operating-partner investors, family offices and boards on committed-capital strategy, management-board reset and operational turnaround — through the partner sitting opposite you, not a junior bench.
§ 01 — Practice
Four disciplines, one shared conviction: clarity before velocity.
ii.
Management-Board Reset
Board composition, chair-search and remuneration design for operating businesses entering their next decade.
iii.
Operational Turnaround
First 100-day plans, operational diligence and accountability frameworks for portfolio businesses in difficulty.
iv.
Succession Architecture
Multi-year succession planning for founder-led firms, including EOT structuring where appropriate.
§ 02 — Casework
Mandates we are allowed to describe.
01.2024 · Q3
Operational reset of a third-generation industrial services group
Board composition redesigned, remuneration architecture rebuilt to align cash flow with owner-manager incentives, and a three-year strategic capex programme defended to the family council. Engagement ran from first diligence through to permanent-chair succession.
Read redacted case →02.2023 · Q4
Sector-focus and deployment cadence for a lower-mid-market sponsor
Committed-capital strategy review for a £420m fund entering its fourth vintage. Defensible sector thesis established, deployment timing revised, and a new operating-partner structure introduced to the LP advisory committee.
Read redacted case →03.2023 · Q1
Chair succession for a listed family-controlled retailer
Confidential chair search following the retirement of a founder who had held the seat for 31 years. Candidate slate assembled and interviewed by the family council; incoming chair installed with a documented three-year handover brief.
Read redacted case →
§ 03 — Partners
Four principals. Present at every engagement.
H
Helena Amberly
Senior Partner · Founder
Former strategy director, FTSE-250 industrials. 27 years advising boards.
D
Douglas Merritt
Partner · Turnaround
Operational turnarounds across manufacturing, logistics and distribution.
A
Anya Okafor
Partner · Capital
Committed-capital strategy for family offices and lower-mid-market sponsors.
R
Rafael Cordeiro
Partner · Succession
Founder-led firm succession and intergenerational transfer work.
Request an introduction.
We reply to every enquiry within a working day. Initial conversations are brief, off-the-record, and partner-led.
- London
- 11 Queen's Gate, SW7 5EH
- Edinburgh
- 14 Moray Place, EH3 6DT
- Telephone
- +44 20 7000 0000
- Enquiries
- [email protected]